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Principal Customer Experience Insights Intern (Summer 2022) in Des Moines, Iowa

As the CX Customer Insights Intern, you’ll be dedicated to understanding the customer experience using multiple data sources across audience, various channels, journeys, and key moments of truth. You’ll be responsible for driving actionable, customer insights that improve customer experiences. In addition, you’ll identify and trend causes that enable customer satisfaction improvement measured by Customer Experience, Financial, and Operational Metrics.

Other types of things you’ll do:

  • Perform moderate to complex statistical analyses on quantitative data sets, utilizing multivariate techniques such as correlation analysis, multiple regression, factor analysis, cluster analysis and others.

  • Synthesize quantitative and qualitative data to identify key customer insights and provide recommendations to stimulate customer experience improvement action and optimization.

  • Ensure customer survey data, feedback system architecture and reporting/dashboards are current, accurate and structured in a meaningful manner.

  • Leverage existing VOC processes and enhance performance dashboards to track our progress along the customer journey.

  • Implement Medallia or other tools to capture, analyze and report customer feedback.

  • Prepare custom, ad hoc reports which integrate insights from multiple sources to key stakeholders.

  • Participate in proactive team efforts to achieve departmental and company goals.

We’re looking for someone with:

  • Working toward or having completed a bachelor’s degree in business, data science, Industrial/Organizational Psychology, social science or other relevant area.

  • Exposure to Customer Experience and/or Data Analytics through coursework, previous internship, etc…

  • 3.0+ cumulative GPA or above

  • Involvement in student organizations on respective campus or within the community

  • Experience with data visualization and tooling (Power BI, Tableau, etc…) with the ability to enable the communication of customer insights to a non-technical audience

  • Experience with Python, R or similar


This internship can be located either at our corporate headquarters in Des Moines, IA or remote per your preference and business need.

What to expect from your internship?

We’re committed to providing you a great experience. This past summer, we held our first ever hybrid based internship program – and had great success. Principal is committed to continuously enhancing capabilities to provide a highly collaborative hybrid work environment.

Our Internship Program offers many ways to connect, network, and collaborate. Hear from Principal's senior-most leaders through our Executive Speaker Series, gain career direction to help you achieve your professional and personal goals, and more. To learn more specific details about our Internship Program, what to expect, etc. click here.

Work Authorization/Sponsorship

At this time, we're not considering candidates that need any type of immigration sponsorship now or in the future or those needing work authorization for this role. (This includes, but is not limited to students on F1-OPT, F1-CPT, J-1, etc.) For additional information around work authorization needs please use the following links. and

Investment Code of Ethics

For Principal Global Investors positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

While our expertise spans the globe, we're bound by one common purpose: to foster a world where financial security is accessible to all. And our success depends on the unique experiences, backgrounds, and talents of our employees – individually and all of us together. Explore our core values, benefits and why we’re an exceptional place to grow your career.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.


Requisition ID: 2021-32935

Enterprise Segment: Corporate

Business Area: Global Brand and Experience

External Company Name: Principal Financial Group

Street: 711 High Street

Remote: Yes

FLSA Status: Non-Exempt